Marketing advice from someone who actually built and ran a criminal defense practice.
I help criminal defense lawyers improve their websites, local search visibility, intake systems, and overall marketing strategy. My approach combines legal experience, practical business judgment, and a deep understanding of how people hire lawyers.
Email RussellSee ServicesLegal experience changes the marketing conversation.
Criminal defense is not like marketing a restaurant, contractor, or retail store. The client is under stress, the decision is urgent, and trust matters immediately.
I understand the courts, the calls, the fee discussions, the missed leads, the difficult cases, and the economics of running a criminal defense firm.
That means I can look beyond rankings and traffic. I focus on whether the right people are finding the firm, whether the website builds confidence, whether calls are handled well, and whether marketing turns into signed cases.
Services for criminal defense firms
Focused consulting for lawyers who want stronger visibility, better systems, and more control over their marketing.
Local SEO
Improve Google visibility for the cities, courts, and case types that matter most to your firm.
Website Strategy
Build clearer service pages, stronger attorney positioning, better calls to action, and more useful local content.
Google Business Profile
Strengthen local presence, reviews, service descriptions, categories, and ongoing profile activity.
Intake Consulting
Improve call handling, follow-up, lead tracking, consultation scripts, and conversion from inquiry to client.
Competitive Analysis
See which firms are winning in your market, why they are visible, and where realistic opportunities exist.
Marketing Oversight
Get an experienced second opinion on agencies, vendors, budgets, reports, and proposed marketing investments.
A practical, lawyer-focused process
No bloated reports. No vague promises. The goal is to identify the highest-value improvements and execute them in order.
Audit
I review your website, search visibility, reviews, competitors, intake, and current vendors.
Prioritize
I identify the changes most likely to improve visibility, lead quality, and signed-case volume.
Improve
We make practical changes, measure what happens, and keep refining the system.
Build a stronger criminal defense marketing system.
For Massachusetts and New England criminal defense lawyers who want experienced, independent guidance on SEO, websites, intake, and marketing strategy.
Contact Russell Matson